DEARBORN,
Mich. — Ford Motor Co. is looking to appeal to muscle car enthusiasts
with its 2010 Ford Shelby GT500.
The latest model of the Shelby pays closer attention to quality and
interior detail, Ford said during a preview of the car set to debut at
the North American International Auto Show in Detroit, which runs Jan.
11-25.
The Shelby Mustang is in its fourth model since being
reintroduced in 2007. The car was first produced by Ford in
collaboration with former race-car driver turned designer, Carroll
Shelby, who first refashioned the Mustang in the 1960s.
Although the Shelby is a high-end specialty car, Ford hopes that the
pumped up design, racing stripes that adorn the seats and
performance help show off the company's commitment to high performance
and quality.
Ford spokesman Alan Hall said the Shelby "polishes the Ford
oval" because the car gives off good vibes about Ford, particularly as
the company's image may have been tarnished in recent months as its
U.S. counterparts prepare to receive billions of dollars in loans from
the government. Ford has said it doesn't plan to dip into loan monies
that may be available from the Treasury Department.
"Products like the Shelby speak to the die-hard enthusiast and
help fire up their passion about the brand and be our product advocates
to friends and neighbors," Hall said. "It really shows that Ford still
loves making cars, making hot cars. We're not just producing
appliances."
Consumers unable to buy a Shelby may go to Ford showrooms and end up
purchasing a new Mustang with a V6 or V8 engine, Hall said. The 2010
Mustang was introduced in November at the Los Angeles Auto Show.
Ford sold 3,667 Mustangs in November, down 50.1 percent from November
2007.
New features on the Shelby include rear cameras to help assist
in parking, a feature generally reserved for luxury cars, SUVs or
minivans. The 2010 model also improves its highway mileage performance
by two miles per gallon with an estimated 22 mpg on highways and 14 mpg
in the city. The car is expected to hit showrooms next spring.
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